Tuesday, 9 February 2010

want to get more leads?

One of the biggest problems for businesses is being limited in the ways they generate new business. Customers will not beat a path to your door, unless you manage to stand out from the mass of media messages we are subject to each day. Most companies use tired and ineffective means to acquiring new leads. With over 110 different strategies, Impulse24 test and measure the effectiveness of all marketing activity before budgeting on any one method.

Monday, 8 February 2010

business management

Management in all business and human organization activity is the act of getting people together to accomplish desired goals and objectives. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.

Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

Management can also refer to the person or people who perform the act(s) of management.

unlock your hidden assets

It costs 7 times more to sell something to a new customer than it does to sell to an existing one. Yet many businesses focus on continually attracting new customers, and to a large extent ignore their existing customers. In fact they could grow their business much more cost effectively by concentrating on their existing customers. In a recent survey 68% of people said they stopped doing business with certain enterprises, because they felt neglected. So the message is clear. If you want to be successful: capitalise on your existing customer relationships to up-sell, cross-sell, develop long term brand loyalty and attract referrals.